UNITY.
The New Way of Living.
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The Challenge
Develop and launch the UNITY brand on the Nordic market. Create a strong market position for the new brand of Studio apartments and workspaces for tomorrow’s professionals. |
Go-to-market strategy
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The Go-to-market strategy sets the direction of the new UNITY brand.
By analysing the new generation workforce and trends in the way we live the strategic foundation is defined. Based on a personas driven segmentation UNITY invites people looking for flexible, smarter and cool co-working spaces or multifunctional studio apartments. |
Brand
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We defined the overall UNITY masterbrand and created the creative brand concept to give every UNITY location an individual touch.
The brand concept gives UNITY a unique and clear visual identity and is ready to unfold the brand on all formats and media. Are you curious and do you want to explore it? |
Campaign
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The digital strategy is defined to reach the target group, create awareness and generate leads.
It is a performance driven approach on all levels. From the overall strategic level to the tactical sales work dealing with leads and prospects. We are there all the way. Facebook, Instagram and LinkedIn are all set in play. The Google algorithm is working for us, and the strong video content is on Youtube to create interest, awareness and leads. |
