In 2020 we developed the Omnicarservice brand and launched the new mobile car service concept on the Danish market.
The goal was to establish Omnicarcarservice as the new innovative challenger in a traditional car industry. Delivering an easy and convinient customer service to the many car owners that are tired of spending to much time on car workshops.
Kevin Magnussen, former Formula 1 driver
Kevin Magnussen partnership
In the launch campaign we activated the partnership with Kevin Magnussen and created a strong communication platform with the "Helt enkelt. Hos dig" tagline.
From idea to campaign execution we worked fast and launched Omnicarservice within few weeks.
We set quickly a team of specialists together and worked closely together with the internal Omnicarservice team.
We designed the web-site, developed the messaging and created the campaign. As Omnicarservice was launched in Copenhagen greater area we used TV2 Lorry to create awareness in the region.
The narrative and content creation was developed together with Blonde Inc., and quickly created a lot of attention. With Kevin Magnussen the campaign created hype and high engagement on social media.
The digital campaign was developed together with Mighty Monday and created awareness in the target group. We prioritised social media and developed a digital strategy to maximise lead generation.
Through our performance driven approach we secure that the advertising budget and all spending on social media is monitored on a weekly basis. By this we can adjust and reallocate based on data and insights.
Omnicarservice has got proof-of-concept, is a high growth case and is month after month delivering great business results.
With growing traction in the market and superior customer ratings the future looks bright.
Strong B-t-B partnerships
We engaged with strong partners and relevant companies to utilise the opportunity to reach more customers.
These partnerships will help Omnicarservice to grow and expand the business across the country.